Language is a tool people use every day but words can fail us. Drawing feels uncomfortable and intimidating to many of us. But even the worst (and I’d argue that there is no bad drawing — the only bad drawings are the ones that aren’t drawn.) Drawing communicates volumes compared to a sentence.

When I facilitate Design Sprints, physical movement is a part of the equation. We get up and move around the room. We stand and gather round for sharing ideas. We go out into the world to observe the environments that people live and work in. Motion creates a noticeable shift and more ideas come forth than they do when a group is sitting still around a table.

In terms of advertising, what’s holding back responsive web design is our desire to apply an old monetization model to new ways of publishing content…and it’s not working.